Industry Reports

Note from the Director

SBIN Marketing is built for students who want hands-on creative and strategic experience in the sports industry. From branding and content creation to digital strategy and campaign execution, our team collaborates across the club and works on projects that elevate SBIN’s presence and tell compelling stories through sports.

The Team
The Marketing team at SBIN provides a collaborative space for Northeastern students interested in sports marketing, branding, and digital media. This semester, the team will focus on strengthening SBIN’s brand identity, enhancing our digital platforms, and supporting club initiatives through strategic marketing efforts across social, web, and live events.

Key Objectives

• Brand Development

  • Refine and maintain a cohesive SBIN brand identity across all platforms

  • Ensure consistent tone, visuals, and messaging

  • Reach untapped audiences & more sports lovers at Northeastern!

• Website & Digital Presence

  • Improve the SBIN website and keep content pages up to date and professional

• Content Creation

  • Produce engaging social media content, graphics, and written copy

  • Highlight events, research, members, and industry trends

• Campaign Strategy & Execution

  • Plan and execute marketing campaigns for events and initiatives

  • Track engagement and optimize strategies based on performance

• Cross-Team Collaboration

  • Work closely with Research, Partnerships, and Events teams to support initiatives

  • Translate ideas and insights into compelling marketing assets

Description
Join the SBIN Marketing team as a Marketing Associate and gain hands-on experience in branding, digital strategy, and content creation within a sports business setting. You’ll help shape SBIN’s online presence, contribute to website improvements, and execute campaigns that promote events, research, and club initiatives. Through collaboration and real-world projects, you’ll build a strong foundation in sports marketing while helping SBIN grow its visibility and impact on campus.

Contact Info

Email: chan.aman@northeastern.edu

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