A Note from the Director
Hi everyone, my name is Mikayla O’Neill, the Events Director for the Spring '26 semester at SBIN. I am a third-year International Business & Marketing student with a keen interest in being involved in the sports industry. I moved around quite a bit growing up, so my sports loyalties are all over the place! To highlight a few, I am a HUGE Patriots fan, love the Canucks, enjoy a Celtics game, and am, of course, a Northeastern hockey fanatic. I personally played volleyball and try to both play and watch when I can. With that being said, I am so excited to lead the Events Team this semester! I hope to take the club to the next level alongside my associates by creating amazing, intriguing events that connect our members to the sports industry! Please feel free to reach out to inquire about creating an event with us. The more ideas, the merrier!
Description
The Events Team for the Sports Business & Innovation Network collaborates to bring the club’s concept to life by creating meaningful opportunities for members to connect with the sports industry. We plan and execute a wide range of programming throughout the semester, including professional speaker events, co-op panels, resume and interview workshops, social events, watch parties, intramural games, and hands-on volunteer experiences. Our goal is to build a strong SBIN community while giving students the chance to learn directly from industry professionals, explore different career paths, and grow their network in a fun, supportive environment. Whether members are looking to get involved on campus, gain real-world exposure, or take the next step toward a career in sports, the Events Team helps make those connections happen.
Note from the Director
SBIN Marketing is built for students who want hands-on creative and strategic experience in the sports industry. From branding and content creation to digital strategy and campaign execution, our team collaborates across the club and works on projects that elevate SBIN’s presence and tell compelling stories through sports.
The Team
The Marketing team at SBIN provides a collaborative space for Northeastern students interested in sports marketing, branding, and digital media. This semester, the team will focus on strengthening SBIN’s brand identity, enhancing our digital platforms, and supporting club initiatives through strategic marketing efforts across social, web, and live events.
Key Objectives
Brand Development
Refine and maintain a cohesive SBIN brand identity across all platforms
Ensure consistent tone, visuals, and messaging
Reach untapped audiences & more sports lovers at Northeastern!
Website & Digital Presence
Improve the SBIN website and keep content pages up to date and professional
Content Creation
Produce engaging social media content, graphics, and written copy
Highlight events, research, members, and industry trends
Campaign Strategy & Execution
Plan and execute marketing campaigns for events and initiatives
Track engagement and optimize strategies based on performance
Cross-Team Collaboration
Work closely with Research, Partnerships, and Events teams to support initiatives
Translate ideas and insights into compelling marketing assets
Description
Join the SBIN Marketing team as a Marketing Associate and gain hands-on experience in branding, digital strategy, and content creation within a sports business setting. You’ll help shape SBIN’s online presence, contribute to website improvements, and execute campaigns that promote events, research, and club initiatives. Through collaboration and real-world projects, you’ll build a strong foundation in sports marketing while helping SBIN grow its visibility and impact on campus.
Contact Info
Email: chan.aman@northeastern.edu
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